SearchScore AI is a free AI search visibility checker that measures how often ChatGPT, Gemini, Perplexity, and Google AI can find, mention, cite, and recommend your brand.
Enter your site URL & brand name, and the tool generates an AI Search Visibility Report with an overall score, score breakdown, competitor gaps, buyer prompts, brand sentiment, and improvement recommendations.
SearchScore AI is useful for founders, marketers, SEO teams, agencies, and brand managers who need to see if AI answer engines recommend their brand or send demand to competitors.
It helps teams identify missed AI search opportunities before buyers make a shortlist inside an AI chat or answer engine.
Features
- Measures brand visibility across ChatGPT, Gemini, Perplexity, and Google AI.
- Breaks the overall score into AI Citation, SEO Health, Local Search, Video Search, and Authority Signals.
- Shows competitors that AI systems recommend over the submitted brand.
- Lists top prompts and buyer questions tied to the brand category.
- Runs live AI search queries through an AI Search Playground.
- Reports how AI systems describe the submitted brand.
- Labels brand sentiment as negative, neutral, or positive.
- Estimates revenue leakage from missed AI search visibility.
Use Cases
- Check if ChatGPT recommends a brand for high-intent product searches.
- Audit a website before a GEO or answer engine optimization project.
- Compare AI visibility against competitors in the same category.
- Find buyer prompts where a brand misses AI recommendation opportunities.
- Review how AI describes a company before a launch, campaign, or funding push.
Case Study
I ran SearchScore AI against ScriptByAI.com. The report returned an overall AI Visibility Score of 11%, rated below average. The scan flagged three competitors as gaining visibility and analyzed 20 prompts.
| Pillar | Score |
|---|---|
| AI Citation Score | 17% |
| SEO Health | 11% |
| Local Search | 5% |
| Video Search | 15% |
| Authority Signals | 11% |
The report flagged SEO Health as the highest-impact improvement area. A targeted fix of technical SEO gaps and missing meta tags could raise the overall score by up to 19 points.
The top prompts where competitors captured visibility over ScriptByAI.com:
| Query | Visibility |
|---|---|
| best ai video script generator | 12% |
| youtube video script generator free | 9% |
| ai ad script generator online | 7% |
The brand perception section described ScriptByAI.com as an AI-driven script writing tool for multimedia content creators and marketers. The sentiment section labeled the brand Neutral and flagged modest visibility with limited recognized authority.
The risk assessment section connected the low score to missed buying decisions. The report stated that AI platforms did not mention the brand in key product search queries and that competitors could capture demand before users reached the website.
How to Use It
1. Open SearchScore AI and start the free AI Search Visibility Checker.
2. Enter the brand name and website URL.
3. Enter a work email for the visibility assessment.
4. Start the assessment and wait for the AI Search Visibility Report.
5. Review the overall AI Visibility Score before changing site content or brand positioning.
6. Check the five score pillars: AI Citation, SEO Health, Local Search, Video Search, and Authority Signals.
7. Open the competitor benchmarking section and note which rival brands appear in AI recommendations.
8. Review the top prompts and keywords to identify commercial and transactional buyer questions.
9. Use the AI Search Playground to test live queries and see if the brand appears in AI answers.
10. Read the brand perception section to see how AI systems describe the brand.
11. Review the sentiment section to check whether AI answers frame the brand in a negative, neutral, or positive way.
12. OPTIONAL. Book a consultation with the DareAISearch team to receive a structured action plan based on the report.
Pros
- Free with no account required.
- Report in under 55 seconds.
- Covers ChatGPT, Gemini, and Perplexity in one scan.
- Live query testing via AI Search Playground.
- Sentiment and brand perception analysis included.
- Revenue exposure estimate included.
Cons
- Requires a work email address.
- Score pillar weights not fully published.
- Deeper action plans require a DareAISearch consultation booking.
Alternatives
- Free AI SEO Auditor: Score a page for AI search visibility with no signup and open-source fix prompts.
- GEO Tools on ScriptByAI: Browse free AI SEO tools for GEO, keyword research, audits, and content optimization.
- AI SEO Score: Check E-E-A-T, crawlability, page speed, and brand recognition for AI search.
- SEO Mega Report: Analyze SEO health, content gaps, and competitor mapping with a free AI report.
- IndexedAI: Free AI Agent Readiness Checker & LLMs.txt Generator.
- Is Your Site Agent-Ready: Free Tool to Audit AI Agent Compatibility.
FAQs
Q: What is an AI Visibility Score?
A: An AI Visibility Score is a percentage that measures how discoverable a brand is across AI search platforms. SearchScore calculates it as a weighted combination of five pillars: AI Citation, SEO Health, Local Search, Video Search, and Authority Signals.
Q: How is AI Search Visibility different from traditional SEO?
A: Traditional SEO targets link rankings in search engine results pages. AI Search Visibility measures how often large language models mention, recommend, or cite a brand in direct answers. AI platforms like ChatGPT and Gemini do not rank links. They recommend brands based on content authority, entity recognition, and structured data signals. This optimization discipline is often called Generative Search Optimization (GEO) or Answer Engine Optimization (AEO).
Q: What is the AI Search Playground?
A: The AI Search Playground is a feature that lets you run live queries across ChatGPT, Gemini, and Perplexity and see the actual generated answers side by side, including citations and brand mentions.
Q: Can SearchScore track competitors?
A: The Competitive Benchmarking section of the report identifies which competitors AI engines recommend over the brand and on which specific queries the brand does not appear.
