AI SEO Score is a free AI-powered SEO/GEO tool that generates a unified score measuring how well your website performs across four critical areas: content quality (E-E-A-T), AI crawler accessibility, page speed, and brand recognition in AI training data.
Think of it like a fitness score for your website in the age of AI. It helps you understand where you stand and what you need to work on to improve your visibility in AI-driven search results.
Features
- Content Quality Analysis (20% weight): Evaluates E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals by checking for author information, about pages, contact details, legal pages, HTTPS implementation, substantial content, and structured data presence.
- AI and Search Access Review (30% weight): The highest-weighted component that analyzes robots.txt configuration for major search engines and AI crawlers including GPTBot, ChatGPT-User, Claude-Web, Google, Bing, and other AI systems to ensure proper crawl access.
- Page Speed Assessment (25% weight): Measures real-world performance using Chrome UX Report data to evaluate Core Web Vitals including Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP).
- Brand Recognition Evaluation (25% weight): Uses GPT-5 to assess your brand’s presence in AI training data, measuring how well AI systems recognize and understand your brand, which indicates the likelihood of being recommended by AI assistants.
- Detailed Individual Reports: Generates four separate in-depth reports for E-E-A-T, crawlability, brand recognition, and web performance with specific improvement recommendations.
- Instant Analysis: Provides results within seconds of entering your website URL, with no registration or credit card required.
- Comparative Scoring: Creates a baseline score that allows you to compare performance against competitors and track improvements over time.
Use Cases
- Benchmarking Performance: You can use the AI SEO Score to establish a baseline for your website’s AI readiness and track your progress over time as you make improvements.
- Competitor Analysis: The tool allows you to compare your AI SEO performance against your competitors to identify areas where you can gain an edge.
- Client Reporting: SEO agencies and consultants can use the simple, unified score to communicate a website’s AI SEO health to clients and demonstrate the impact of their work.
- Identifying Quick Wins: The detailed reports provide actionable recommendations, helping you to identify and prioritize the most impactful changes you can make to improve your score.
How to Use It
1. Visit the AI SEO Score website and enter the URL of the website you want to analyze.
2. Click the analysis button and wait approximately 30-60 seconds while the system evaluates your site across all four scoring components. The tool simultaneously checks your robots.txt file, analyzes page speed metrics, evaluates content quality signals, and queries GPT-5 about your brand recognition.
3. Review your overall score (0-100) and the breakdown showing individual component scores. Pay particular attention to the AI and Search Access score since it carries the highest weight (30%) in your overall rating.
4. Click on each individual report link to access the detailed analysis. The E-E-A-T report provides specific recommendations for improving content quality signals, while the crawlability report shows exactly which bots can and cannot access your site.
5. Use the Brand Recognition report to understand how AI systems perceive your brand and what contexts they might recommend you in. The Web Performance report gives specific Core Web Vitals metrics and improvement suggestions.
6. Create a baseline by documenting your initial scores, then implement suggested improvements and retest monthly to track progress.
Pros
- Multi-Factor Analysis: Unlike single-purpose tools, this provides a holistic view combining technical SEO, content quality, AI accessibility, and brand recognition in one unified score.
- AI-Focused Approach: Specifically designed for the modern landscape where AI systems increasingly influence how users discover content.
- Actionable Recommendations: Each component provides specific, implementable suggestions rather than vague advice, with clear explanations of what needs improvement and why.
- Real-Time Performance Data: Uses actual Chrome User Experience Report data for page speed metrics, providing accurate real-world performance insights rather than simulated testing.
Cons
- Limited Free Checks: You are limited to three free checks per month.
- GPT-5 Dependency: The Brand Recognition score is based on GPT-5’s knowledge, which may not always be completely up-to-date or comprehensive.
- No Historical Tracking: The tool provides a snapshot in time and does not offer a feature to track your score’s history within the platform.
Related Resources
- Google PageSpeed Insights: Provides more detailed Core Web Vitals analysis and specific optimization recommendations for page speed improvements.
- Google Search Console: Offers deeper crawlability insights, indexing status reports, and search performance data to complement the AI SEO Score findings.
- Robots.txt Tester: Google’s official tool for testing and validating robots.txt configurations to ensure proper crawler access.
- E-A-T Guidelines: Google’s official documentation on creating helpful, people-first content that demonstrates expertise and trustworthiness.
FAQs
Q: What is a good AI SEO Score?
A: While there is no official “good” score, a higher score indicates better optimization for AI search.
Q: How often should I check my AI SEO Score?
A: It’s a good practice to check your score after making significant changes to your website, such as adding new content, updating your site structure, or improving your page speed. Checking it on a monthly or quarterly basis can also help you track your progress.
Q: Can I improve my Brand Recognition score?
A: Yes. Building your brand’s authority and online presence can help improve this score. This includes securing mentions in reputable publications, building backlinks, and ensuring your brand is well-represented across the web.
Q: Why does my Brand Recognition score vary between tests?
A: The brand recognition component uses GPT-5, which generates unique responses each time. While core facts about your brand remain consistent, specific details and perspectives may vary, causing score fluctuations. Focus on the overall trends rather than minor variations between individual tests.
Q: What’s the difference between this tool and traditional SEO audits?
A: Traditional SEO audits focus primarily on search engine optimization, while AI SEO Score specifically evaluates how well your site works with AI systems like ChatGPT, Claude, and Perplexity. It considers factors like AI crawler access and brand presence in training data that conventional tools typically ignore.
Q: Should I prioritize the lowest-scoring component first?
A: Not necessarily. Prioritize based on both score and weight. Since AI and Search Access carries 30% weight, fixing crawlability issues provides the biggest impact. However, if your crawlability score is already high, focus on the next-lowest weighted component where you can make meaningful improvements.
Q: Does the tool work for all types of websites?
A: Yes, the AI SEO Score works for any public website, including e-commerce stores, blogs, corporate sites, and portfolios.
