Gemini 3 Brand Audit is a free AI analysis tool that reveals what Google’s Gemini 3 model knows about your brand based on its training data.
It allows you to see how Google’s most powerful AI model perceives your company before it searches the web or uses external resources.
Features
We spend hours optimizing for search engines, but we often ignore what I call “LLM Optimization.”
With Google pushing Gemini 3 into everything from AI mode to the Gemini app, your brand’s reputation inside the model is becoming just as critical as your ranking on a results page. If the AI doesn’t “know” you fundamentally, it won’t recommend you.
This free AI tool analyzes your website and delivers several key insights about your brand. This gives you a clear picture of how Gemini 3 might represent your brand in AI Overviews, Gemini app conversations, and other AI-powered products.
- Recognition Score: A numerical rating (0-100) that indicates how well Gemini 3 knows your brand based on its training data.
- Recommendation Likelihood: A score showing when and why Gemini 3 would suggest your brand to users, including specific scenarios where it would or wouldn’t make recommendations.
- Competitive Landscape Analysis: A breakdown of direct and indirect competitors that Gemini 3 associates with your brand, complete with brief descriptions of each competitor.
- Brand Sentiment Assessment: Two perspectives on your brand: the public sentiment Gemini 3 has learned from its training data, and the model’s own functional assessment of your offerings.
- Tag Categorization: Automatic classification of your brand into relevant industry categories and tool types.
- Confidence Reporting: A transparency metric showing how certain Gemini 3 is about the information it provides in your audit.
How to Use It
1. Go to the Gemini 3 Brand Audit website and type in your domain URL
2. Click ‘Get Report’ and sign in with your Google account.
3. Wait a few seconds while the tool queries Gemini 3. The analysis typically completes within 60 seconds.
4. Review your brand audit report. I entered the domain (scriptbyai.com) and waited about 30 seconds. The tool queried the Gemini 3 API and returned a structured breakdown:
- Recognition Score: 35/100. It means the model knows my website exists but doesn’t view it as a household name.
- The “Robotic” Critique: Under the “Brand Sentiment” section, Gemini 3 noted that users criticize the output for “feeling robotic.” This is gold. It tells me that despite my efforts, the AI associates mt brand with generic quality.
- Competitor Hallucinations? Not quite. It listed ChatGPT and Jasper as direct competitors. While accurate, it shows the AI views my website as fighting the same battle as the giants.
- The “Do Not Recommend” List: This was the most useful part. The AI explicitly stated it would not recommend this website for “High-end brand commercials.” So I would stop trying to market to ad agencies immediately and focus entirely on the “TikTok/Reels creators” the AI said it would recommend the website for.
Pros
- Zero Cost Access: The tool is completely free to use with no hidden charges or premium tiers.
- Fast Results: Brand audits generate in seconds rather than requiring lengthy analysis periods.
- Raw Model Insights: The tool queries Gemini 3 directly without web search or real-time data.
- Competitive Comparison: You can audit competitors’ brands just as easily as your own.
Cons
- Accuracy Varies: Some users report significant discrepancies between the audit results and actual brand positioning.
- Limited Actionability: The tool shows perception but doesn’t provide specific recommendations for improving your AI visibility.
FAQs
Q: How accurate are the results from the Gemini 3 Brand Audit?
A: Accuracy depends heavily on your brand’s visibility and how much information about your company exists in Gemini 3’s training data. Well-established brands typically receive more accurate audits, while smaller companies or newer websites may see less precise results.
Q: Why do I get different results when I run the same audit twice?
A: Gemini 3 is a generative AI model that produces unique responses each time it processes a query. The core facts usually remain consistent, but specific wording, examples, and perspectives can vary between generations.
Q: Can I use this tool for competitor research?
A: Yes. The tool accepts any brand name or domain, so you can audit competitors just as easily as your own brand. This provides insight into how AI models compare your positioning against others in your industry. Many marketers use it specifically for competitive intelligence gathering.
Q: Does the audit reflect current information about my brand?
A: No. The tool specifically queries Gemini 3’s training data without using web search or external tools. This means it shows what the model learned during training, not current information from your website. Recent product launches, rebrands, or company changes may not appear in the audit if they occurred after the model’s training cutoff.
Q: What should I do if the audit contains incorrect information about my brand?
A: The audit reveals what Gemini 3 currently “knows” from its training data, which helps identify perception gaps you need to address. You can’t directly correct the model, but you can use these insights to strengthen your online presence through better content, more authoritative sources linking to you, and clearer brand messaging that AI models can learn from in future training cycles.
